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Springer Texts in Business and Economics Amy Van Looy Social Media Management Technologies and Strategies for Creating Business Value Springer Texts in Business and Economics More information about this series at Amy Van Looy Social Media Management Technologies and Strategies for Creating Business Value Amy Van Looy Ghent University (Faculty of Economics and Business Administration) Ghent, Belgium ISSN 2192-4333 ISSN 2192-4341 (electronic) Springer Texts in Business and Economics ISBN 978-9-9 ISBN 978-0-5 (eBook) DOI 10.1007/978-0-5 Library of Congress Control Number: 2015949641 Springer Cham Heidelberg New York Dordrecht London # Springer International Publishing Switzerland 2016 This work is subject to copyright.
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